July 24, 2024


Expect exquisite business

CareFirst, Highmark debut labor union health insurance offering

Photo: John Fedele/Getty Photos

Two Blues programs, CareFirst of Maryland and Highmark, have blended their endeavours on a new well being insurance policies giving designed particularly for labor unions and associates.

The giving, dubbed “Union Blue,” has been created to meet up with union members’ “special requires,” the companies mentioned in a assertion this 7 days, with protection established to start in 2022. It characteristics a labor-staffed assistance heart delivering protection and specialised assistance to the labor market.

On their personal, the two companies, which are unbiased licensees of the Blue Cross Blue Shield Affiliation, already present obtain to treatment to thousands and thousands of Americans. CareFirst is a nonprofit and the largest well being insurance provider in Maryland, Washington and Northern Virginia. Pittsburgh-centered Highmark delivers well being insurance policies administration expert services throughout Pennsylvania, Western and Northeastern New York, West Virginia and Delaware.

Driven by data analytics, the intention of the new giving is to pinpoint union members’ requires so they can much more proactively control their treatment.

What’s THE Impact?

The analytics, the companies mentioned, will allow them to crank out insights about labor members’ requires and aid boost well being outcomes.

Focused assistance to meet up with the requires of labor unions and associates are amid the well being insurance policies administrative expert services staying touted by the two insurers. They also promise to boost over-all client working experience as a result of simplified health care benefit goods, as very well as nationally-regarded expert services at a regional level with obtain to much more than one.7 million vendors.

Union Blue will also aspect improved member treatment expert services, such as a staff of nationwide assistance advocates and registered nurses to present personalised support, the companies mentioned.

They additional the solution is supported by an integrated data platform for “seamless coordination and management of treatment.”

THE Greater Trend

Highmark in individual has seen a flurry of action in latest months. In late July, the insurance provider declared the launch of Lumevity, a wholly owned subsidiary that delivers consulting expert services to other organizations to aid them accomplish massive-scale transformation.

Lumevity is a combination of digital methods, these types of as the automation of repetitive jobs and human useful resource engagement strategies that intention to engage staff towards a community attitude about transformation and the adoption of organizational performance. Lumevity works with companies to website link money benefits and employee engagement. It is envisioned to make new income possibilities, Highmark mentioned.

Before that thirty day period, Highmark mentioned it is trying to get point out regulatory approval to acquire the remaining fifty% of Gateway Well being. 

In February, Highmark completed its affiliation with HealthNow New York, which is now branded as Highmark Blue Cross Blue Shield of Western New York and Highmark Blue Shield of Northeastern New York.

In April, Highmark and ChristianaCare collaborated to make a data- and technological know-how-led design of worth-centered treatment.

In October 2020, CareFirst obtained the University of Maryland’s Well being Benefit Medicare twin-qualified unique requires well being system and its Medicaid managed treatment organization, University of Maryland Well being Associates. CareFirst obtained the well being programs intact, so the 55,000 individuals served by them may well keep on to see their network vendors.

ON THE History

“The communities we serve are residence to so a lot of labor unions and union associates,” mentioned Brian D. Pieninck, president and CEO of CareFirst. “We have labored with Highmark to make a finest-in-course solution, delivering obtain to treatment that addresses their requires and leads to more healthy outcomes. Collectively, our 360° solution and assistance abilities with the labor populace will assure we meet up with people today wherever they are on the well being continuum. Union Blue delivers simplicity and personalised treatment backed by the beneficial national resources of Blue.”

“We’re psyched to perform with CareFirst to create a solution that draws on our deep working experience and is tailored to the special requires of this market,” mentioned Deborah L. Rice-Johnson, president of Highmark and main advancement officer.

“We have created a robust foundation of assistance and member working experience for Union Blue to establish and control a range of person well being ailments throughout a assorted populace. As a outcome, we are enabling a number of touchpoints for associates to aid direct to favourable well being outcomes.”

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