When social media first emerged on the scene, it was underestimated by many brands. It’s not ’til now we’re seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now, especially if they had the assistance from social media marketing companies. If you’re a new business or one that has yet to try out social media marketing, then you should consider hiring professional services. You can also use the following tips to guide you along your path to building a strong brand on social platforms that are right for you. Try One Platform at a Time There…

Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their job. In the last 30 years though, marketers have begun to identify potential buyers based on a number of factors, that make many people uncomfortable. Marketers now direct promotions at those of certain age groups, gender, race, marital status, gender preferences, and just about any other category you can place people in. This makes many consumers and consumer advocates question the ethicality of these promotions: Is it fair to direct…

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results. The professional business marketers over at marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”. This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional…

What is affiliated market? Affiliated marketing is a way through which individuals can promote a product which you like and earn a commission out of it all. Of us have participated in affiliated marketing in one way or the other. For e.g. when you purchase of a product online there is an affiliated person who earns some amount of profit when you buy a particular type of product. The structure: The industry has 4 players: – Merchant – Network – Publisher – Customer.However, affiliated marketing is a very long term process. It requires huge investment in the form of time only then you will be able to earn the desirable…

Have you decided to “Fire Your Boss” and start your Network Marketing Home Based Business? There is nothing in the world like having the peace of being your own boss, having your own home-based business, working when you choose, and spending more time with your family. Some people are making millions working from home in a network marketing business; why wouldn’t you want to be one of them. Who doesn’t want to spend more time with their family, having the time freedom to set your schedule? After all, you’re your own boss. Although the desire is there, it’s not always a successful venture. Although you have no boss, you have…

There are tell-tale signs that someone may be lying, and as a marketing consultant, learning to recognize deception before you go too far will allow you to cut it off at the pass. Here’s how… Not everyone is honest and forthright with his or her intentions. How can you learn to identify deception immediately? Let’s say you’re a consultant and you’re meeting with a client. He’s asking probing questions and he’s getting answers. Are there techniques you can use to sense that the client is telling the truth? There are a few things you can look for. If you’re talking with somebody who has something to gain by deceiving you,…

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a popular framework for developing a marketing strategy. A Google search for “SWOT” and “planning” turned up almost 93,000 hits (August 2004), most all of which laud the use of SWOT. Some students have said that it is the most important thing they learned at the Wharton School. Although SWOT is promoted as a useful technique in numerous marketing texts, it is not universally praised: One expert said that he preferred to think of SWOT as a “Significant Waste of Time.” The problem with SWOT is more serious than the fact that it wastes time. Because it mixes idea generation with evaluation, it is…

Too many authors spend all their time on writing, then scrimp on book design and book marketing. They hope that their publisher will handle all the details of book design and book marketing, so that they can just sit back and rake in the millions year after year. Then, if these same authors decide to self-publish, they’ll quickly get lost in the morass of print on demand publishers and the time and money sink hole of self-publishing. In fact, most authors would rather die than think about book marketing, or spend money on book design. Facing your book marketing competition In 2005, around 172,000 books were published with an ISBN…

With new Search Engine Guidelines and Rules, 2013 poses a great opportunity for businesses to strengthen their online presence dramatically. Since July 2013, the old SEO rules do not apply in the same way. Now is your best time to commit to a digital marketing plan that will work for your business. With Google allowing its Hummingbird to spread its wings, companies using good marketing tactics will reap the rewards in time. Below is a list of key factors for all companies to integrate into their online list of things to do. You should also keep a list of sites, emails and passwords used for everything you do. Trust me,…

In my interviews people discover through (HMA) Hidden Marketing Assets, how to engage the client. How to design a system specifically for them and implement it over time, usually within 3 to 6 months. These results come by a systematic series of proven steps. What the consultants do is develop a unique selling proposition. Several top companies have great USP’S, and take Toyota, who is recognized as number one because of Reliability. Solid Comfort, the Furniture Manufacturer says in their USP: “Deliveries On Time 99.9% Of The Time.” This was but One item in their Ten Point Promise. Another USP would be: “We offer a 10-point promise of reliability to…