Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for their customer’s products and services. As per industry experts, 2021 is the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This article on “Future of Digital Marketing?” throws more light on the concepts. Digital Marketing in the Future A. Shoppable Posts The Covid-19 pandemic has brought the never-before problems of social distancing and…

As a stay at home mom, it can truly be difficult to find enough income to live on or enough to pay your bills with. I know firsthand how frustrating it can be when even with all your efforts, the money just isn’t coming in. Don’t let that happen to you with a successful affiliate marketing business! If you’re anything like me – working multiple jobs just to pay the bills – you need a good online business to help make ends meet. The secret to being successful is finding something you enjoy doing so much, it becomes your full time job. The fastest way to find what you’ll love…

I bet you no one has ever heard of ‘Forensic Accounting’ nor any professions such as forensic accountant some 30 years back. However today, if you get a survey company to feedback on the percentage of firms who really believe that having their own “Forensic accounting department” or “Forensic accountants” are essential and important for their company, you will be surprised by the positive and urging demands received. The increase in the fraud epidemic in our country, as well as all over the world, has led to a dramatic increase for experienced investigators and forensic accountants. Forensic accountants are becoming more main-stream nowadays. A recent poll done by some audit…

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing. Marketing Concept # 1: Consistency Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long…

Let’s talk about a sales and marketing problem most companies have struggled with for years. I’m not talking about lead generation, market share, or customer retention, although it does impact each of those things and so much more. I’m talking about the chasm that separates Sales and Marketing. Take a look at a typical day in the life of both Sales and Marketing to see if you can relate… A Day in the Life of a Marketer A marketer works hard to generate leads for her sales team. She optimizes conversion opportunities across her company’s website, delivers email campaigns, builds landing pages and delivers valuable gated content. Her work generates…

An affiliate marketing coach is someone who can help you lift the invisible ceiling which may be holding your affiliate business back. So much in business it is the limits of our thinking which stop us from achieving the things we set out to achieve. In affiliate marketing this is very much the case. You don’t know what you don’t know! You may even be running down a rabbit hole in the complete wrong direction. I did this for years before finding an affiliate marketing coach who helped me. Before this point I was trying to do everything alone. Many affiliates are doing the same but don’t realise their actions…

Congratulations! You have found a publisher well suited to your book. The contract has been signed. You are a published author! What’s next? What will your publisher do? What should you do to enhance the publisher’s efforts? Authors covet traditional (trade) publishers because those publishers are experts in taking a book from manuscript to retail stores with perfection. No matter how many articles you might have read about the enticement of self-publishing or “vanity” publishers, trade publishers know what must be done, how to accomplish the tasks and they can do it in a timely manner. They have the artists, printers, distribution channels and retail connections that you require. That’s…

Now there are lots of ways to go about promoting your E-commerce startup, but when there’s a funds crunch and every resource counts, then you better be careful about each step you take. Here are some quick Digital Marketing for E-commerce tips, tricks and strategy suggestions that should help you better promoting through digital marketing for E-commerce startup of yours. 1. Facebook profile as a tool for promotion of your E-commerce startup As you have started up your E-commerce and it is time to tell the world about it. Be the salesman you ought to be, and sell. There’s no better place to sell than home and no better people…

Remember a few years ago when Krispy Kreme® ruled the universe? New stores were popping up everywhere and they all had lines snaking out their doors and around the block. Krispy Kreme donuts were synonymous with guilty pleasure. There was nothing quite like a still-hot Krispy Kreme original glazed donut.  We thought they were heavenly. We couldn’t get enough of them. But do you also remember those rare occasions when a stray donut survived the feeding frenzy until the next day? Remember the experience of biting into a day old donut and the accompanying feeling of disappointment? Direct Marketing messaging can be like that-especially with marketing taking on more and…

Cost accounting is designed to help managers understand the costs of running a business and making decisions, however it is a concept that does not, and need not, be limited strictly to traditional business models. In the National Football League (NFL), general managers (GM’s), team presidents, and owners need to make similar financial decisions on extending contracts to its current roster members, releasing its players, and offering new deals to prospective free agents. The cost-accounting system is the result of decisions made by managers of an organization and the environment in which they are made, and no doubt about the multi-billion dollar business professional football has now become. Instead of…