December 3, 2022

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Centene consolidating Medicare Advantage plan branding under Wellcare

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Big insurance provider Centene reported Thursday it will consolidate all of its Medicare Benefit makes below its wholly-owned subsidiary, Wellcare. Centene acquired Wellcare Wellbeing Designs in January 2020 for about $seventeen billion.

Centene reported the transfer will superior align with the company’s system and establish much better brand name recognition.

The insurer’s Medicare makes, together with Allwell, Wellbeing Internet, Fidelis Care, Trillium Benefit, Ohana Wellbeing Plan, and TexanPlus will become one unified Medicare brand name below the Wellcare title.

What is actually THE Effect

Considering the fact that the acquisition, Wellcare’s Medicare footprint has developed, resulting in numerous Medicare Benefit makes across 33 states. That was the most important impetus at the rear of the MA brand name consolidation system, which Centene senior online video president and CEO of Medicare Abundant Fisher reported would end result in superior service for the company’s 1.1 million MA customers nationally.

The “brand name refresh,” as Centene phone calls it, also includes a new, modernized emblem the corporation hopes will convey a new sense of optimism and shopper friendliness. The tone and voice of the brand name will also be extra uncomplicated, the insurance provider reported, supplying an less difficult total working experience for customers.

Wellcare has offered a selection of Medicare products and solutions for extra than twenty decades, together with Medicare Benefit and Medicare Prescription Drug Designs, which provide coverage over and above primary Medicare. 

Today, the corporation delivers benefits these types of as dental, hearing and vision companies Flex cards to support with co-pays transportation companies telehealth visits wellness and physical fitness systems in-dwelling assist companies and unique supplemental benefits for the chronically unwell.

THE Bigger Craze

When Centene initial acquired Wellcare, the mixture was envisioned to generate about $five hundred million of yearly net charge synergies by the 2nd calendar year, and a push was manufactured to deal with the social determinants of overall health these types of as food insecurity, housing instability, homelessness, unemployment, absence of entry to transportation and other non-health-related limitations to overall health.

It is not the only acquisition Centene has manufactured in the latest decades. In January it agreed to obtain Magellan Wellbeing for $2.2 billion the businesses reported the offer will allow superior overall health outcomes at lower total health-related expenditures by using built-in answers, and make opportunities to mature Centene’s specialty care enterprise with improved companies, new product development and additional third occasion relationships.

Not all of Centene’s subsidiaries have had a easy go of it. In March, Ohio Legal professional Typical Dave Yost filed a lawsuit in opposition to the insurance provider, alleging that corporation subsidiary Buckeye Wellbeing Plan utilized a net of subcontractors for the provision of pharmacy benefits to misrepresent pharmacy expenditures, resulting in millions of bucks of overpayments by the Ohio Division of Medicaid.

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