ISB to devise branding, marketing plan for Telangana Sona

The Telangana Sona or RNR 15048, a new rice wide variety, will get a face carry. The Indian University of Enterprise (ISB) will enable the Point out Agriculture Department and the Point out Agriculture College in building a manufacturer and marketing the rice manufacturer nationally and internationally.

The Department of Agriculture, Authorities of Telangana and Professor Jayashankar Telangana Point out Agricultural Univesity(PJTSAU) have signed an agreement with the Indian University of Enterprise(ISB) has signed a Memorandum of Understanding in this regard.

Talking on the situation, Praveen Rao, Vice-Chancellor of PJTSAU, said that farmers faced the worries of raising price tag of output and profitability.

“To make improvements to the incomes of the farming local community, we require to produce food items value chain for agricultural generate,” he said.

The 3 organisations would go over and get ready a branding and advertising strategy for the RNR 15048, which is marked by its good grain and significant yielding attributes. It can resist blast, a nagging trouble that paddy faces. Just after the deliberations, the 3 organisations would post their recommendations to the Telangana Authorities.

Just after a bumper Rabi harvest, the Point out has absent for an extended paddy space in the recent Kharif year. As versus the usual space of 27.25 lakh acres for the year, the farmers in the Point out has sown the staple crop in more than 42.78 lakh acres. This is anticipated to nonetheless grow in the following week or so.

As it kicked off the regulated cropping program from this year, the Point out has asked the farmers to go for good types of paddy in buy to get additional incomes.