Netflix keeps adding subscribers as Squid Game becomes its biggest hit

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The slower get started to the 12 months implies it is however on monitor to include just about 18m subscribers this 12 months, the worst overall performance due to the fact 2016. 

On the other hand, investors appeared cheered by the latest figures, with shares mounting virtually 4pc in soon after-hours buying and selling.

It was not just Squid Match which drew subscribers in the latest quarter, and new collection of hit displays Sex Education and La Casa de Papel also helped appeal to audiences again to the streaming web page.

Netflix mentioned it would be changing how it recorded how men and women were being viewing its displays, and would as a substitute get started reporting hours viewed relatively than the overall amount of accounts which watched a present.

It mentioned this “matches how exterior companies evaluate Television set viewing and gives suitable credit score to rewatching”.

The streaming web page unveiled that the modern outage at Facebook earlier this thirty day period prompted a 14pc spike in engagement. 

“We compete with a staggeringly massive set of routines for consumers’ time and consideration like watching linear Television set, looking at a e-book, browsing TikTok, or taking part in Fortnite, to identify just a several.”