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Audience Research Tools for Inbound Marketing
Is “big brother” watching? It can sometimes feel that way when targeted ads, articles, or emails suddenly pop up in your feed or inbox promoting a product or service you were just researching. Are they reading my mind? If it seems like brands know exactly what you’re looking at online or talking about on social channels, the truth is, they kind of do. Algorithms and audience research tools help deliver content and customer insights in ways that are incredibly targeted (and kind of creepy at the same time). How do they do it? Read on to learn more about audience research methods and techniques.
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Academic research award: smart ideas with real-world impact
It is difficult to define, challenging to achieve and hard to quantify, but the FT’s Responsible Business Education Awards show that a positive social impact can be made by business school academics, through their research. Not only does their work tackle significant societal problems, but their findings are driving change in policy or practice. Some submissions for the “best business school academic research” category described useful work that influenced corporate practice but resembled consultancy more than original research. Other entries highlighted insights that had been published in academic journals but were either too theoretical or provided little evidence of application. Many more limited their definition of impact narrowly to measurements…
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Work persona, academic research winners
Good afternoon from London. With the Oscars a few of months away, it reminds us that performing is not just for actors. There are moments in our operating lives when placing on an act at do the job can help to survive challenging moments — a sign of emotional intelligence. Thank you for reading through our Small business Faculty Briefing — Wai Kwen Chan and Andrew Jack. FT exploration award: sensible strategies with true effect From tackling waste to fighting most cancers, uncover the winners of the 2022 FT responsible small business training award for tutorial study with societal impact. Look at out our comprehensive Dependable Small business Training coverage. Protecting…
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Destiny Pharma PLC unveils further positive results for c-difficile treatment as market research points to its commercial potential
NTCD-M3, which researchers are readying to phase III clinical trials, was the subject to a different preclinical study by the US Division of Veterans Affairs Future Pharma PLC (Goal:DEST) hailed the ‘significant commercial opportunity’ of its c-difficile therapy as it unveiled constructive effects of a study carried out by the US Section of Veterans Affairs. NTCD-M3, which scientists are readying to stage III medical trials, was the issue of a separate preclinical review to assess its skill to colonise the intestine just after antibiotics are supplied. The results revealed the drug was 100% effective in performing so following the administration of two entrance-line remedies – vancomycin and fidaxomicin. Oral antibiotics these…
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Omicron Reinfections Can Trigger Milder Symptoms, New CDC Research Shows
The Facilities for Disorder Handle and Avoidance added to analysis suggesting the Omicron variant can direct to reinfections that are frequently accompanied by delicate Covid-19 indications, as new instances soared across the U.S. States described 512,553 instances on Monday—the most for a single day given that the start out of the pandemic—as states caught up just after pausing for the Christmas getaway, in accordance to a Wall Road Journal evaluation of facts from Johns Hopkins University. The tally lifted the 7-day regular of described instances to 237,061, 15,000 a lot less than the pandemic significant recorded about a 12 months ago.
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NVIDIA releases AI-based healthcare tools for hospitals, research organizations
Photograph: Westend61/Getty Pictures Chipmaker NVIDIA introduced the launch of FLARE (Federated Discovering Application Runtime Setting), an open-supply software program platform featuring a typical computing basis created to improve collaboration on AI design development in health care. The Flare platform can integrate with current AI initiatives, which includes the open-supply MONAI framework for health care imaging, making use of a server-client procedure, in accordance to NVIDIA. With this set up, learned design parameters from each individual participant are despatched to a typical server and aggregated into a world wide design. NVIDIA has by now led federated studying tasks that aid phase pancreatic tumors, classify breast density in mammograms to advise breast…
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Atos and NVIDIA to Advance Climate and Healthcare Research With Exascale Computing
New Excellence AI Lab to Remedy Science Difficulties at Scale With Assist of High Efficiency Computing and AI PARIS and SANTA CLARA, Calif.—Nov. fifteen, 2021 Atos and NVIDIA today introduced the Excellence AI Lab (EXAIL), which brings collectively researchers and researchers to aid progress European computing systems, schooling and investigate. The lab’s initial investigate jobs will emphasis on 5 essential parts enabled by advances in higher overall performance computing and AI: local climate investigate, health care and genomics, hybridization with quantum computing, edge AI/computer system eyesight and cybersecurity. Atos will create an exascale-course BullSequana X supercomputer with NVIDIA’s Arm-based Grace CPU, NVIDIA’s future-era GPU, Atos BXI Exascale Interconnect and NVIDIA…
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Nikola Wins Research Grant From DOE
Scandal-plagued electric powered truck maker Nikola announced Thursday that it received a $2 million grant from the U.S. Electricity Department to develop hydrogen refueling systems. The grant was formally awarded July 7 — three weeks before Nikola founder Trevor Milton was indicted on three counts of legal fraud for lying about “nearly all elements of the business” to improve the startup’s inventory product sales. “Even before the indictment, the looming lawful issues were being properly known as the business disclosed it had been given subpoenas from each the Justice Department and the Securities and Exchange Commission,” CNN mentioned. Nikola reported the grant was for advancing its research into autonomous refueling…
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Rubber Research body uses satellite derived maps to delineate rubber plantations
The Rubber Study Institute of India has efficiently delineated rubber plantations into small, medium and high landslide danger classes making use of satellite-derived maps of the distribution of rubber plantations and the district-intelligent landslide susceptibility zones designed by the Kerala Point out Catastrophe Administration Authority. These landslide vulnerable zones had been prepared by integrating numerous databases like topographical maps, distant sensing details, floor truth and geo-complex investigations. The landslide zones had been analysed geo-spatially with satellite-derived rubber plantation maps. “We can advocate growers to adopt great agricultural procedures at a spot in accordance to its vulnerability to landslides as properly as cultural functions that ought to not be undertaken to…
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Indian agri on the cusp of disruption, says Bain research report
Indian agriculture is on the cusp of a disruption centered on technological innovation, regulation, investment and stakeholder behavioural improvements throughout buyers to farmers, earning the plan of doubling farmer incomes a actuality in the future few decades, a exploration report stated on Wednesday. Agritech and agri-ecosystem sectors have obtained significant desire from the investor neighborhood, earning India the 3rd-biggest nation in terms of agritech funding and the amount of agritech commence-ups. Estimates show that $30-$35 billion of the price pool will be produced in agri-logistics, offtake, and agri-enter supply by 2025. These are amongst the results of the report titled Indian Agriculture: Ripe for Disruption, unveiled by Bain & Firm.…