Tasty Dairy to enter B2C segment, diversify product portfolio

Delicious Dairy Specialities Ltd, which has been predominantly a B2B player, is hunting to extend into the B2C section by getting into the producing of an overall range of benefit extra dairy solutions.

In accordance to Atul Mehra, Chairman, ideas are afoot to build capacities to manufacture a new range of benefit-extra dairy solutions ,together with whey powder, cheese, pouch liquid milk variants, curd, paneer, prolonged shelf-lifetime flavoured milk and dairy whitener between some others.

The ₹400 crore enterprise, which was previously listed on the SME system of BSE through IPO, not long ago migrated to the major board of the trade.

“We have a potential to method above three lakh litres of milk a day and approximately ninety five per cent of our organization currently caters to the B2B section. We have a very little share of B2C (all around 5-seven per cent). We strategy to raise it to twenty five-30 per cent in the future four-5 yrs,” Mehra advised BusinessLine.

The enterprise is hopeful of commencing producing of these solutions by the fourth quarter of the recent economic calendar year.

Diversifying product or service basket

Even though diversification into the customer section was constantly on cards, it has been hastened given the substantial alter in customer behaviour and constant increase in desire for benefit extra dairy solutions.

Delicious Dairy currently has a portfolio of conventional benefit extra solutions together with butter, ghee and gulab jamun mix. The start of supplemental solutions in the classification would help diversify its product or service basket.

The enterprise has ideas to scale up the potential of its existing plant to six lakh liters per day.

Ideas are also afoot to undertaking into the complementing customer basket, together with bread and eggs, the enterprise mentioned in its trader presentation uploaded on the BSE not long ago. This apart, it is also open up to investigate and evaluate the sector potential of specific solutions this kind of as butter milk, yogurt and ice product to complete its suite of choices.

Delicious Dairy would also lay emphasis on coming up with its solutions properly with a clear concentrate on packaging, composition, shelf lifetime and so on specific at the HoReCa and retail section.

Speaking about the effects of the Covid-19 pandemic on the dairy marketplace, he mentioned, even though there was an preliminary setback through the first two months of lockdown with faculties, dining establishments closing and marriages being postponed, nonetheless, desire has been recovering fast.

“There has been an raise in at-property use of milk and other benefit extra dairy solutions and the pattern is listed here to remain,” he mentioned.