Lego profits soar as parents seek solution for bored kids

A grown-up trend for Lego sets during lockdown has sent growth at the Danish toy maker surging to a five-year high.

Far more grownups are obtaining themselves bigger and more complex Lego sets amid a lookup for hobbies even though stores, pubs and dining establishments are shut. A detailed Lamborghini auto is among the greatest-marketing items.

Online sales were being also boosted as shops worldwide were being forced to close and parents sought to entertain kids caught at dwelling.

Working income rose 19pc to twelve.9bn Danish kroner (£1.5bn) past year even though revenues climbed 13pc to 43.7bn kroner (£5bn). Buyer sales jumped by additional than a fifth.

Lego was also boosted by its new Super Mario sets, which blend actual physical bricks with digital online games.

The enterprise plans to ramp up investment in comparable products and solutions this year, including this month’s launch of Vidiyo – a tie-up with Common Audio that permits kids to make their personal music films with unique results and filters.