Creating a Compelling IPO Roadshow Presentation

When you are competing for money in a common IPO or a SPAC-relevant PIPE transaction, you only have one particular opportunity to make a to start with effect. The stakes are higher and hanging in the stability is entry to the money you have to have to scale your enterprise and speed up your business management. Are you prepared to produce a match-modifying presentation? 

Here’s what you’re up from:

• You are going to most probable have considerably less than an hour to persuade savvy institutional investors to just take a wager on your company product and capability to execute. 
• You are going to be presenting to people today you’ve never satisfied ahead of who will be placing you under a microscope.  
• It is normally a tricky crowd — portfolio professionals who say no for a living and sit through innumerable presentations just like yours each year. Assume them to be from time to time jaded and tough to impress.
• Some investors may possibly occur to the meeting with real curiosity others will know next to very little about your enterprise and make you work tough to teach and interact them. 
• A portion of your audience will have no intention of proudly owning your inventory they are there generally to get marketplace intelligence mainly because they have a competitor.
• Some others will go straight to Q&A fairly than allowing you to present your story. They will request a sequence of granular thoughts on subject areas and possibility components that give them the information and facts they have to have to make your mind up if they want to participate in the transaction or not.  

A perfectly-crafted and sent presentation is crucial to beating these hurdles and completing a productive IPO. Indeed, a roadshow presentation is maybe the most crucial income pitch a CEO and CFO ever make. 

Your presentation will have to inform a concise and powerful story about why investors ought to obtain your inventory. Maintain in thoughts that an investor’s why has additional to do with irrespective of whether they feel your enterprise can produce a powerful return on their investment decision fairly than comprehending the in-depth functions and positive aspects of your products or services. Simply place, you have to have to answer the question: Why is your enterprise a much better investment decision chance relative to the countless numbers of other publicly traded companies they can spend in?  

What some executives never absolutely appreciate is that investors are betting on your management team’s capability to execute your strategy. Very first impressions rely they want to swiftly size you up and judge irrespective of whether you are credible and able of offering on your promises. 

Here are three essential tips for a productive IPO roadshow presentation.  

1. Know Your Audience and What They Care About  

Achievement commences with knowing the Wall Avenue audience and what they care about. Critical characteristics investors value are execution monitor report, strategic eyesight, management excellent, sustainable aggressive rewards, and helpful money allocation. Your presentation will have to tackle the adhering to thoughts:  

• What do you do? What special difficulty do you resolve?  
• What is your marketplace chance and what element of that marketplace can you capture more than the next many years? 
• What is your advancement strategy and what are the advancement drivers? 
• Who is your competitors and what are your sustainable aggressive rewards?
• What is your company product — how do you make income?
• What is your plan for value generation in the vicinity of and more time-term? Why will your enterprise be worthy of additional a year from now than it is right now? 
• What is your monetary position? How will the proceeds from the transaction be utilized to generate advancement and returns?  
• What is the history of the management workforce and what have they finished in the earlier that would give investors ease and comfort they can execute? Who is the “bench” that will guidance management in executing the advancement plan?
• What are the intangibles that generate value generation for your enterprise? 
• What metrics and milestones are most crucial in benchmarking development from the plan? 
• What is your ESG story/narrative? 
• What are the essential dangers involved with proudly owning your company’s inventory, and how are you mitigating them? 

2. Get ready for Every Meeting Like It is the Most Crucial Profits Pitch At any time

Outside of comprehending the Wall Avenue audience, you have to have to get ready for each meeting on your IPO roadshow. 1 size does not in good shape all. Buyers have distinct approaches to determination-making ranging from advancement to value orientations. Every investment decision supervisor screens for unique features that align with their investment decision goals. You have to have to know what people are so you can map your investment decision story to their stated investment decision parameters and anticipate their thoughts and objections. 

In advance of each meeting, you ought to know: What are the firm’s belongings under management (obtaining power) and portfolio turnover? What is their ownership profile in your sector/peers? What is their investment decision fashion? What can you figure out about their investment decision conditions that make them a potential customer of your inventory? As with any excellent income contact, knowing the backgrounds of the people today at the meeting is very practical in making a private link appropriate off the bat.     

three. Practice Providing the Presentation and Get ready Diligently for Q&A

Recall, your presentation will only be profitable if you produce it winningly. Most companies recognize that helpful shipping capabilities are a aggressive gain and established time apart for formal presentation instruction forward of an IPO roadshow. Outside of offering the presentation, it is very crucial to diligently get ready for the Q&A, mainly because it is typically additional crucial than the presentation by itself. 

In the Q&A, investors want to see if management can think on their toes and answer unanticipated and from time to time tricky thoughts. With an investor audience, comprehending the intent of the question is also crucial – what are they making an attempt to get at or what are they missing? Every question offers an chance to boost your investment decision thesis, generate residence a essential information that will increase to their comprehending — but it is unachievable to navigate the process to the ideal end result devoid of complete planning.  

In our encounter, even the most gifted and at ease govt presenters gain from arduous presentation and Q&A instruction forward of videotaping the roadshow or embarking on the to start with IPO roadshow meeting. Many of the tactics of common media instruction — bridging, pivoting, and flagging work perfectly for a Wall Avenue presentation. Now, it is also crucial to get ready for digital engagements, which have their have unique hurdles.  

So, get to work and keep in mind that the highway to a productive IPO is paved with exhaustive planning. The investment decision in setting up a stand-out presentation can pay back enormous dividends: namely, the advancement money you have to have to make your eyesight a fact.  

Great luck! And bear in thoughts that there’s very little accidentally “lucky” about a great roadshow presentation. 

contributor, IPO, roadshow, SPAC