April 14, 2024


Expect exquisite business

FarmTrace will now track a banana’s journey from the farm to the consumer’s basket

The retailing of the humble banana is established to go hi-tech in some parts of the state soon. By scanning a QR code, just one can soon keep track of the journey of the banana from the farm to the consumer’s basket.

Delighted Banana, the fruit brand from Desai Fruits Enterprise Pvt Ltd (DFV), has started off deploying the QR code option FarmTrace on the fruit that will enable buyers keep track of the journey of the fruit — with the particulars and the place of the farm where it was grown and the ripening chamber, where it was ripened and packed just before achieving the retail shelves.

Transparency for prospects

“FarmTrace allows us to further more differentiate our quality bananas from other suppliers and give our buyers full transparency and assurance about shopping for a wholesome and hygienically developed item,” mentioned Marco Klinge, CEO, DFV, a massive producer and exporter of bananas dependent in Navsari, Gujarat. Further, FarmTrace can enable producers and farmers realise far better cost for their produce.

DFV handles about a hundred,000 tonnes of bananas every year, of which about 70 for each cent is exported and the rest offered in domestic marketplace, Klinge informed BusinessLine adding that the company was on the lookout to triple its fruit volumes this 12 months.

DFV is a portfolio company of Pioneering Ventures, a food items, finance and technological know-how platform dependent in Switzerland. The FarmTrace option was designed Lateral Praxis, an agri-tech company acquired by Pioneering Ventures in May this 12 months.

FarmTrace is dependent on technological know-how architecture that back links MIS info currently logged by food items producers and suppliers, tracks each individual piece of fruit, vegetable or contemporary produce packet dependent on a exclusive sticker. Klinge mentioned the QR code option would also be deployed on other farm produce these kinds of as pineapples and rice heading forward.

“Consumers in India and across the planet are turning into more and more conscious about the food items they take in, and they desire to know just where the item comes from, when it was harvested and how it was developed,” mentioned Pablo Erat, Co-founder of Pioneering Ventures, in a statement.

Suniti Gupta, CEO Pioneering Ventures Tech, mentioned, “FarmTrace is the only option in India right now that enables traceability on an personal fruit amount. We are in method of integrating our units with Blockchain technological know-how now.”

Retaining it easy

“We have also intentionally stored it easy for farmers, supply chain partners and suppliers to sign up for in. They can make their food items traceable devoid of incurring a massive price tag, by just enrolling with us. We present ample tech aid to the little-scale farmers to enable enroll them and onboard them on this journey of becoming equipped to present traceability features to their produce.”

So considerably, around 3,000 farmers are on the map of FarmTrace. The net-dependent option aims to enroll all around ten,000 farmers in the pilot section by March 2021.

Not too long ago, INI Farms, yet another massive exporter announced the deployment of QR code traceability function on its fruit brand Kimaye for solutions these kinds of as pomegranate, arils and coconut. INI Farms experienced mentioned its bananas will carry the QR code on the fruit from December.