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3 Ways Data can Empower Marketing Leaders to be more Efficient & Effective – Zymplify
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And doesn’t everyone want to do the right things the right way? Since working towards our business goals relies largely on executing marketing strategies efficiently and effectively, how do marketing leaders ensure that this is the case? With data. More specifically, access to quality data at volume. The explosion of the amount of accessible data over the past 5 years has increased the number of opportunities available to marketers to reach the right people, in…
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| What I Learned At Gartner Data & Analytics 2022
I was at the Gartner Data & Analytics conference in London a couple of weeks ago and I’d like to share some thoughts on what I think was interesting, and what I think I learned… First, data is by default, and by definition, a liability, because it costs money and has risks associated with it. To turn data into an asset, you actually have to do something with it and drive the business. And the best way to do that is to embed data, analytics, and decisions into business workflows. That can be as simply as just making sure that you provide the information people need for a decision just before they…
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Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. In posts about advanced segmentation, in posts about how to build strategic dashboards that don’t suck, in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix, and on and on and on. Go for insights! The Problem. In time, I’ve come to hate the word insights. In our world – marketing research and analytics – that word has come…
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How Progressive Profiling Email Marketing Improves Data Accuracy
Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content across social media. ● 22% opted not to purchase from the brand again. Clearly, accurate personalization matters. But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Think about the first time you collect data from…
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Data story: India logs 107,474 cases; test positivity rate drops to 7.4%
India on Sunday reported a net decrease of 106,637 in active coronavirus cases to take its count to 1,225,011. India’s share of global active coronavirus cases now stands at 1.63 per cent (one in 61). The country is tenth among the most affected countries by active cases. On Saturday, it added 107,474 cases to take its total caseload to 42,188,138 from 42,080,664 — an increase of 0.26%. And, with 865 new fatalities, its Covid-19 death toll reached 501,979, or 1.19 per cent of total confirmed infections. With 4,510,770 more Covid-19 vaccine doses being administered on Saturday, India’s total count of vaccine shots so far reached 1,694,626,697. The…
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EU Data Act aims to make it easier to switch cloud provider
Leaked paperwork have unveiled facts of the European Union’s proposed data act, which is probable to have a important effect on cloud computing vendors running in the area. Vendors could be compelled to place additional safeguards in position to enable steer clear of unlawful knowledge transfers outdoors the EU and to make their products and services a lot more interoperable. This could profit customers by generating it easier to swap cloud companies. The European Union is set to expose new principles about data storage and use. (Picture byLisaValder/istock) The proposals sort part of the European Details Governance & Info Act, which has been less than dialogue for two yrs and…
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RWJBarnabas affiliate partners with data analytics firm to create Predictive Health Solutions
Photo: Geber86/Getty Photographs An affiliate of RWJBarnabas Health’s Kid’s Specialised Healthcare facility and Pinnacle Options have partnered to create Predictive Wellness Options. The Heart for Discovery, Innovation and Enhancement (CDID), an affiliate of RWJBarnabas Health’s Kid’s Specialised Healthcare facility, will to begin with use the software to deal with the challenge of individual no-reveals. It will use electronic health-related file facts, which include zip code and family members demographics, alongside with other details – which include weather conditions, targeted visitors, construction, demographics, clinic specialties and retention – to predict the likelihood of a individual exhibiting up for their scheduled appointments. In the prolonged-expression, these prediction products will prompt proactive operational improvements, this…
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Atos and IQM study finds 76% of global HPC data centers to use quantum computing by 2023
Munich (Germany), Paris (France) 19 November 2021 Atos and IQM nowadays announce the conclusions from the 1st world IDC examine on the latest status and potential of quantum computing in large performance computing (HPC). Commissioned by IQM and Atos, the examine reveals that 76% of HPC data centers around the globe plan to use quantum computing by 2023, and that 71% plan to transfer to on-premises quantum computing by 2026. IQM is aspect of Atos Scaler, an accelerator program building partnerships with the start out-up ecosystem. One of the key conclusions from the examine is that it is getting ever more tough for consumers to get the best performance out…
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How enterprises must find the right data migration strategy
Clouds have fashioned around enterprises throughout the world. They are not always the dark, ominous harbingers of impending storms, nonetheless alternatively the assure of a brighter long run. And they are surely getting larger. Vaidya J.R., SVP and world-wide head of enterprise intelligence and analytics at Hexaware, details out that, by 2025, forecasts advise two hundred zettabytes of facts will be stored globally on the cloud. Hexaware’s Amaze for Facts and AI system offers a extensive highway map from standard facts warehouses to the cloud. (Image by piranka/iStock) The transformation of static on-premise IT architectures for facts storage and evaluation to dynamic, multi-cloud and hybrid architectures is perfectly underway. Accelerated…
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Atos strengthens its position in the Big Data and Computer Vision market with the acquisition of DataSentics
Paris (France), Oct 20, 2021 Atos nowadays declared it has reached an arrangement to purchase DataSentics, a Czech Republic-primarily based info science business specializing in the growth of Synthetic Intelligence & Device Understanding (AI/ML) business solutions and solutions. With this acquisition Atos will greatly enhance its AI/ML and Laptop Vision portfolio with new AI-intensive solutions and info science capabilities and welcome a remarkably proficient group of about one hundred AI/ML info researchers and engineers. Established in 2016 and headquartered in Prague, DataSentics is a Device Understanding and info engineering boutique, operating to unify info science and engineering to provide business effects. The business primarily sells its solutions in Central and…
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