Nobody knows your business better than you do. After all, you are the CEO. You know what the engineers do; you know what the production managers do; and nobody understands the sales process better than you. You know who is carrying their weight and who isn’t. That is, unless we’re talking about the finance and accounting managers. Most CEO’s, especially in small and mid-size enterprises, come from operational or sales backgrounds. They have often gained some knowledge of finance and accounting through their careers, but only to the extent necessary. But as the CEO, they must make judgments about the performance and competence of the accountants as well as the…

Today, many business people are focused on social media, new media and on-line media. While these efforts are important and necessary for marketing, traditional media outlets are still important and can play a major role in your business success. So, the question is, “Will you be ready when Oprah or Donny Duetsch from The Big Idea calls?” You will be if you prepare now. Following are 7 tips for conducting successful media interviews: Define your agenda: decide what you want the audience to do. Buy your services? Attend your event? Support your cause? Know your story: to effectively assert your agenda, you must deliver your message confidently, calmly and concisely.…

A good PR campaign is often crucial to the success of your business or personal brand. The rewards that you can get from free media exposure, by positioning yourself as an expert in your field, far outweighs the rewards of a paid advertisement. Challenging financial times require that you be able to re-invent yourself, grow and ensure that you remain relevant. This can be quite challenging, especially when you are not sure where to start, do not necessarily have the benefit of being a celebrity, or have a particular look or product that basically sells itself. Not being a celebrity doesn’t have to be a problem though. There are a…

If you have been reading the news lately and picking up on all the commotion around hack attacks on some of the big guns like Google, Yahoo and Adobe you may be experiencing a twinge of anxiety over the security for your own business. You may have believed your network was invincible so this news could leave you feeling shaky. You have good reason to feel this way – according to an article in the Sydney Morning Herald the number of hackers tampering with private financial information belonging to Australian business is on the rise. Obviously using the internet and intranet for business has become a viable solution to accomplishing…

Online press releases are one of the fastest and easiest ways to get your home business in front of your target market. Many times when people think of the term “press release,” what comes to mind is a major life-changing news story published by a large corporation or government agency. According to the World English Dictionary, however, a press release is simply “an official announcement or account of a news item circulated to the press.” What does that mean for the home business entrepreneur? You have a powerful tool for generating publicity and getting noticed — right at your fingertips. Why Online Press Releases? In the past, news was released…

Architects, designers, builders, the mayor of Los Angeles and its fans have long known this fact: Downtown Los Angeles has finally reached its popularity spin. Buyers are coming to the same conclusion: Downtown LA is the most undervalued major city on planet Earth. Well, actually downtown LA has been doing wondrously since 1995 during which time the Community Redevelopment Agency of the city of Los Angeles undertook to level homes and clear land for future commercial skyscraper development. This period saw the clearing and upzoning of the entire neighborhood, more department stores on Broadway shuttered, and many of Downtown LA’s remaining financial corporations moving to vacant Class A office space…

Financing equipment in all markets is always a slightly moving target. Hard credit rules are constantly changing because underwriters and credit teams are pressured to make the right decision; their jobs depend on it. The squeeze on one end for lenders is to minimize bad debt by avoiding financing clients which end up in default. On the other end, lenders and investors need to make a profit and federal regulations require they approve a certain number of loans. The scenario is frustrating for both the customer and finance agent but we can confirm that investors are still lending and approvals are much higher than last year. What are some common…

There are many ways to promote your business on the internet without having to spend tons of cash on advertising. You may not have wads of cash when you are starting out your business venture, but with a little bit of creativity you can still effectively advertise your products and services online. Before the advent of internet, small businesses had only a few ways to market their products cheaply, using methods like printing out and distributing fliers or by sponsoring local events. Now there is a big world of opportunities open for you on the world wide web – you just need to know where to look. Let us discuss…

Genshin Impact has taken the gaming world by storm, attracting millions of players worldwide. With its captivating storyline, diverse characters, and engaging gameplay, it’s no surprise that many players invest a lot of time and money into their accounts. But how do you evaluate the value of a Genshin Impact account? Whether you’re looking to buy or sell, understanding the key factors that determine an account’s worth is crucial. Evaluating a Genshin Impact account involves considering several critical aspects, such as character roster, weapon inventory, artifacts, and account level. Each of these elements plays a significant role in determining the overall value of an account. Character Roster The most important…

A sturdy roof is not just a capstone to your home’s architectural beauty; it’s a crucial shield against nature’s wrath. From scorching sun to torrential rain and gusty winds, your roof stands sentinel, safeguarding your home and everything within. Understanding the significance of roofing goes beyond mere aesthetics; it’s about securing your investment and ensuring the longevity of your property. The Importance of Quality Roofing Your roof is your home’s first line of defense against the elements. Beyond providing shelter, it plays a pivotal role in maintaining structural integrity and energy efficiency. A well-installed and properly maintained roof can significantly enhance your property’s value while reducing long-term maintenance costs. Moreover,…