Today, many business people are focused on social media, new media and on-line media. While these efforts are important and necessary for marketing, traditional media outlets are still important and can play a major role in your business success. So, the question is, “Will you be ready when Oprah or Donny Duetsch from The Big Idea calls?” You will be if you prepare now. Following are 7 tips for conducting successful media interviews: Define your agenda: decide what you want the audience to do. Buy your services? Attend your event? Support your cause? Know your story: to effectively assert your agenda, you must deliver your message confidently, calmly and concisely.…