Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their job. In the last 30 years though, marketers have begun to identify potential buyers based on a number of factors, that make many people uncomfortable. Marketers now direct promotions at those of certain age groups, gender, race, marital status, gender preferences, and just about any other category you can place people in. This makes many consumers and consumer advocates question the ethicality of these promotions: Is it fair to direct…